Madrid and its surroundings once again account for the main pressure on housing supply demand

The towns and cities with the greatest pressure of demand on the supply of homes for sale in the last part of 2023 and the beginning of 2024 were concentrated between Madrid and its outskirts, such as Las Rozas, Mostoles, Getafe, and Alcala de Henares. These locations – with a large stock of homes – are accompanied by other important capitals such as Valencia, Pamplona, Santa Cruz de Tenerife, and Las Palmas de Gran Canaria.

The most popular towns in Spain to buy a house
The most expensive towns in Spain among the most demanded ones
Methodology
The most popular towns in Spain to buy a house

Data's ranking of relative demand in the property market analyses the main residential markets, those with a large stock on offer in provincial capitals and towns throughout Spain. In the last part of the year, 119 locations met these requirements, with more than 1,400 listings for sale and rent and prices of more than €1,100/m2.

On this occasion, Las Rozas de Madrid (€590,200) was ahead of Madrid city (€458,800) as the town with the highest relative demand for property sales. This town, northwest of the capital, has moved directly into the lead, as it does not meet the demand criteria every quarter.

Completing the top five in this ranking of demand are two classics: Mostoles (€213,900) and Alcala de Henares (€212,500), together with another new entry that has moved directly into fourth position, Getafe (€232,900).

Behind these five places in the province of Madrid, other provincial capitals stand out, such as Valencia (€248,250), the third largest city in Spain, followed by the return of Pamplona (€284,000) and the two Canary Islands capitals, Santa Cruz de Tenerife (€248,850) and Las Palmas de Gran Canaria (€255,400), two classics in these top positions.

Completing the top 10 locations, with the greatest pressure of demand on the supply of homes for sale, is another town that illustrates how much pressure there is on the outskirts of large cities, such as Torrent (€216,560) in Valencia.

In the second place, another town on the outskirts of Madrid stands out, such as Fuenlabrada (€178,280), ahead of demand from large capitals such as Barcelona (€382,450), Zaragoza (€186,800), Seville (€227,800), Malaga (€314,000), and Palma (€617,500).

Other towns in the Barcelona metropolitan area also appear in this bracket, such as Santa Coloma de Gramanet (€157,800) and Hospitalet de Llobregat (€163,700), along with Reus (€149,850) in Tarragona.

This data is compiled and analysed, which provides information for a professional audience to facilitate strategic decision-making in Spain, Italy, and Portugal. It uses all the database parameters in each country and other public and private data sources to offer valuation, investment, recruitment, and market analysis services.

The most expensive towns in Spain among the most demanded ones

Taking another look at the ranking of relative demand for the last quarter of 2023, we see the towns with the highest average prices, where the Malaga town of Benahavis, in the heart of the Costa del Sol, once again stands out above all others, with prices reaching €2.21 million.

Behind them is the million-euro trio of Calvia (€1.67 million), Marbella (€1.49 million), and Sotogrande (€1.14 million), all spread across the Spanish Mediterranean, from Cadiz to Mallorca.

Already below the median price of one million euros, but still above €500,000, are more towns and cities on the Levante coast, such as Altea (€965,000), Javea (€833,300), both in Alicante, among others, together with the towns of Sitges (€705,000) and Castelldefels (€613,100) in Barcelona or Llucmajor (€688,500) in Palma and Estepona (€608,600) in Malaga.

The first provincial capitals with the highest prices are Palma (€617,500), accompanied by San Sebastian (€564,300).

Methodology

At, we offer a ranking of the top towns by total price and relative demand during the third quarter of 2023. To make the different rankings, we have taken into account, on the one hand, the average price of housing in towns or cities with more than 1,300 listings, with prices of more than €1,100/m2 for sale, and more than 155 listings for rent during the period analyzed.

Also, using user behavior data, we compiled the indicator of demand pressure on supply. This indicator is based on the number of leads (email contacts, counter-offers, and saved in favorites) received per listing. On the one hand, leads show the demand for housing by users. On the other hand, the number of listings measures the housing supply available on the portal. In this way, the indicator synthesizes the pressure of demand on supply in each area of Spain and for each market segment (for sale and rent), used to measure heating or cooling situations in the market when the relative demand is high or low, respectively. This data is analyzed.